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Men Ending Violence Against Women

As police, we’re expected to provide public safety and crime prevention tips and information to our citizens, including ways for women to avoid being a victim of a sexual assault and other violent crimes. While we understand it is our duty to provide this information, we must also target our messaging to the people who are committing these crimes. Research shows that the majority of offenders in these cases are men.

Be more than a bystander - Video campaign

This campaign was originally launched in May 2012 and re-launched in April 2014. It aims to empower each of us to be more than a bystander. We want to help create a culture that stands up against abusive attitudes and behaviours directed towards women early on, before they’ve had the chance to escalate to violence. We hope to teach bystanders some simple ways to express that degrading, abusive and violent attitudes and behaviours directed towards women aren’t acceptable and won’t be tolerated. We can’t thank Joel Plaskett, Andre Levingston, Mickey MacDonald, Mayor Mike Savage, Sgt. Mark Hobeck and Cst. Isabelle Jacques enough for making time in their hectic schedules to be part of this project. You are part of the solution.

2014 Videos

Mayor Mike Savage, Halifax Regional Municipality
Sgt. Mark Hobeck,
Halifax Regional Police
Cst. Isabelle Jacques,
Halifax RCMP
2012 Videos

Joel Plaskett is a well-known Halifax-born songwriter and musician.

More about Joel

Andre Levingston is the President and CEO of the Halifax Rainmen basketball team.

More about Andre

Mickey MacDonald is Halifax entrepreneur and Chair of the Nova Scotia Boxing Authority.

More about Mickey

'Be More Than a Bystander' is used with the permission of the Ending Violence Association of British Columbia.

'Don't be that guy' poster campaign

March 25, 2014 - Halifax Regional Police is not a supporter of the “Don’t Be That Girl” poster campaign that recently surfaced in Halifax. We strongly disagree with the messages of these posters and did not consent to our logo being used on them.


Research is telling us that targeting the behavior of victims is not only ineffective, but also contributes to and increases self-blame in survivors. Instead, the 'Don' be that guy' campaigns, originally created by Sexual Assault Voices of Edmonton (SAVE), targets potential offenders - ultimately the ones who hold the power and responsibility to end sexual assault.

Please feel free to download and print the posters.

The posters are provocative and may be triggering/offensive for some people. We believe the message needs to be hard-hitting to reach and leave a lasting impression on our target audience - men between the ages of 18-25.

Round 2 (distributed throughout Nova Scotia in May 2013 as part of Sexual Assault Awareness Month)

When she doesn't want it When she's passed out
When she's wasted When he changes his mind

Round 1 (distributed throughout HRM in May 2012 as part of Sexual Assault Awareness Month)

Help her homeJust because she's drunkSaying no

This campaign was originally created by SAVE (Sexual Assault Voices of Edmonton) and first used by the Edmonton Police Service and partners.